Posted 5 months ago
The marketing lead would work closely with Smokey to develop and implement marketing strategies and guide the Berachain brand’s evolution over time.
Berachain is a high-performance, EVM (Ethereum Virtual Machine) compatible, Layer 1 blockchain built on the Cosmos SDK. We're a young, world-class team of experts in computer science, type theory, economic game theory, risk management and enterprise development. Our team combines traditional experience in building and scaling teams at technology companies like Apple, Coinbase, IBM and Y-Combinator with crypto native experience from some of DeFi 2.0’s most impactful protocols. We're all highly passionate about Web3, Toybox and building infrastructure to bring decentralized finance to the masses. Our core engineering team is based in Toronto. Here at Berachain, you’ll be joining a world-class team of experienced founders, engineers and researchers passionate about designing sustainable economic and blockchain systems. We’re well funded by a group of leading digital asset investors, hedge funds, centralized exchange venture arms and strategic angels.
We are looking for self-starters and mission driven individuals to join us as we build the future of decentralized finance. The ideal candidate for this role takes initiative and ownership over their work, thrives in a fast-paced and highly collaborative in-person environment, and is capable of rapidly adapting to evolving needs as required.
The marketing lead would work closely with Smokey to develop and implement marketing strategies and guide the Berachain brand’s evolution over time. The ideal candidate will work to increase market penetration across traditional finance and web2 ecosystems along with the existing crypto-native ecosystem across both the EVM and Cosmos ecosystems. The ideal candidate will work with the BD, Engineering and Design teams to produce content, own the marketing calendar, and develop go-to-market strategies for major product launches, updates, collaborations and more.
To date, Berachain hasn’t spent any money on marketing. Our community of 30k+ on Twitter, ~45k+ on Discord and thousands of NFTs holders has been entirely organic. While many ecosystems have expended $Ms to build their communities, we’ve bootstrapped our chain and ended up with a negative customer acquisition cost by starting out as a heavily DeFi oriented NFT community. This organic growth is a trend that we’d love to continue for as long as possible, while staying true to the brand and community that we’ve developed and maximizing its accessibility to new users.
The ideal candidate will demonstrate their ability to generate exposure opportunities for the Berachain ecosystem prior to joining the team, and has likely led growth or marketing initiatives at a major L1 or DeFi protocol in the past.
C$100K - 1M
Benefits & perks
Ground Floor, Verse Building, 18 Brunswick Place, London, N1 6DZ
108 E 16th Street, New York, NY 10003
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