Marketing Manager

About Flare

Flare is the blockchain for data. It is an EVM-based Layer 1 blockchain that gives developers decentralized access to high-integrity data from other chains and the internet. This enables new use cases and monetization models, while allowing apps to serve multiple chains through a single deployment – connecting everything.

Flare’s State Connector protocols enable information, both from other blockchains and the internet to be used securely, scalably and trustlessly with smart contracts on Flare.

The Flare Time Series Oracle delivers highly-decentralized price and data feeds to dapps on Flare, without relying on centralized providers.

Flare is the main network. Genesis was 14 July 2022 and public token distribution commenced on 9 January 2023. Songbird is the canary network. This is a separate live blockchain with real value where developers, including Flare, can test new technology in a real world environment.

Flare has also launched an API Portal (currently in beta) which provides developers easy access to all of the chains connected by Flare’s interoperability protocols.

Flare has approximately 60 employees, of which 40 are engineers. This will be the third marketing hire in addition to the Head of Marketing and Social Media & Content Manager.

Company Direction

For the blockchain industry to flourish, we need a greater number of decentralized applications that can play a role in people’s lives beyond speculative investment. However, development of new use cases is currently constrained by the types of data available on-chain. To achieve greater real world utility and adoption, dapps need to be given access to an increased variety of data.

Flare’s mission is therefore to make blockchain more useful by giving developers secure access to high integrity decentralized data from other chains and the internet. This enables the creation of applications that securely connect web2 functionality and utility to the web3 ecosystem.

Objective Of The Role

The Marketing Manager for Flare is responsible for supporting the Head of Marketing in the development and implementation of global brand strategy for Flare, including competitive positioning, communication, media, content and localisation strategies.

The Marketing Manager for Flare is also responsible for defining the brand, marketing and communications strategies for the API Portal.

Working cross-functionally and partnering with key internal and external stakeholders, the Marketing Manager drives the implementation of the brand strategy globally, managing through the line communications and ensuring KPIs and key metrics are hit.

Responsibilities

• Support development of global Flare brand strategy
• Support development of annual brand plan, including definition of communication strategy for developer and retail audiences
• Collaborate with the Product and Engineering teams to develop clear user journeys and education materials for the different Flare products and protocols
• Develop and implement the marketing strategy for Flare API Portal
• Lead marketing presentations and provide a key interface point with senior members of the Flare team
• Oversee the implementation of all global communications in all channels, ensuring materials are on brand and on budget
• Design and implement programmatic / digital performance media campaigns
• Manage updates and optimisation of the Flare Website
• Support the Social Media & Content Manager in the development of social and content strategies for the different audience segments, including the management of an editorial and thought leadership process
• Manage and liaise with relevant agencies (Media, Advertising, Research, PR, etc.) ensuring the brand is pushed to new levels and meeting agreed objectives
• Increase overall brand health globally
• Responsible for the measurement of ROI and evaluation of effectiveness of campaigns
• Provide recommendations to improve process, efficiency and ways of working
• Actively participate in company events, conferences and networking events related to the position function

Education & Experience

• Tertiary qualification
• 6+yrs experience in advertising or brand management
• Flare is a deep technology company so blockchain experience is preferable
• Implementation experience in a wide range of media channels. This is a generalist role in a small team, so cross channel experience in programmatic display, website development, advertising, events, CRM, etc will be helpful
• Financial experience managing brand budgets
• Strong strategic planning background
• Experienced at working in cross-functional teams and building strong relationships with senior stakeholders
• Experience in qualitative and quantitative market research
• Proficiency in managing and directing agencies and strategic vendors
• Knowledge of market trends and insights in the blockchain category globally
• Experience in analysing, interpreting and responding to consumer insights with brand plans and key messages

Skills

• Strategic thinking to contribute to brand / product strategies
• High level negotiation skills
• Strong financial skills and understanding
• Ability to build rapport and manage key stakeholders High level communication skills both written and verbally
• Comfortable presenting and working with c-suite level
• Proven ability to work autonomously and take initiative
• Entrepreneurial attitude to apply new ways of working
• Prioritisation of workload to achieve business outcomes within timelines
• Accountability to focus on results and achieve business plans and contribute to sales growth
• Adaptability required for a fast-growing company

Job Location

• Remote
• Head of Marketing is based in Dubai so overlap with Gulf timezone is required
• Quarterly team meets in various locations.